About us

About GEMS ✧ 

After more than two decades working in wine, spirits, and better-for-you space — leading sales, marketing, and brands building for iconic brands - I felt inspired to create something that reflected my own values and creativity.

What began as Gems for Mama, launched during my maternity leave with my third child Max, has evolved into GEMS✧ - an intentional lifestyle and gifting brand rooted in creativity, mindfulness, and connection. 

Through Gems for Stems and Gems for Mama, I design and handcraft gemstone wine charms and jewelry inspired by color, energy, and emotion - each piece created to celebrate presence, ritual, and beauty.

GEMS✧ also collaborates with beverage and lifestyle partners to craft meaningful gifting experiences that connect people and spark joy - blending my passion for storytelling, brand partnerships, and sensory design.

Giving back is at the heart of GEMS✧ - with $1 from every set donated to women’s causes, it’s a gift that gives back, too.

Thanks so much for being here—it truly means the world.

With love,
Gemma xx

Founder, GEMS✧