Our story

From Building Brands to Creating One With Heart
After 22 years in sales, marketing, and events—building powerhouse brands in wine, spirits, and wellness—I felt inspired to create something of my own. Something slower, more personal, and rooted in heart. That moment became the spark.

GEMS ✧ was born from a desire to bring more intention to everyday life—to move from hustle to heart, from building other's stories to sharing my own. 

I've always been drawn to meaningful rituals and small moments of calm, the way a thoughtful detail or a beautiful object can spark connection, joy, or grounding in the middle of a full day. 

I first started Gems for Mama during maternity leave with my third child, max, as a way to celebrate women and everyday moments. Over time, that vision evolved into Gems for Stems - handcrafted wine charms and gifts made to elevate shared moments and bring more beauty and connection to the rituals we love. 

Each piece is designed with intention, and $1 from every set supports women’s causes—because giving back is part of what makes this brand meaningful to me. 

This is a slow and soulful build—one charm, one moment, one connection at a time.